Marketing has changed drastically in the past 10 years. The
way brands and costumers interact has completely shifted. Digital has been responsible for this change. Digital
media is now available to everyone, allowing consumer to get information at any
time. Companies are no longer the only ones providing information about their
products or services to consumers. Users have available information from reviews,
Media, family and friends.
Companies that are now
successful are the ones that have been able to understand this change an
embrace it. They have understood that people want brands that they can trust,
brands that speak to them and are able to offer personalized and relevant
communications. The one way
communication and traditional channel marketing is over. From Social media to
e-commerce, from Seo to CRM ; marketing
channels have changed.
The idea of this blog is to discuss digital marketing
related topics, such as new trends, hot topics and cases throughout the
industry that can be applied.
This is an exciting time to be working in this industry. What do
you think?
