When advertisers are planning their
social media campaigns they mainly look
at Facebook, Twitter and LinkedIn, and usually allocate a
big portion of their investment in Facebook. Although Facebook continues
having an impressive number of users, among
younger demographics usage is declining.
Advertisers need to start looking to different platforms that will help them
connect better with their target and achieve their business goals. When trying
to contact and impact consumers, companies shouldn't be thinking about paid
media to increase engagement, but being relevant on the platforms that
consumers are spending more time.
So taking that in consideration, what other options advertisers should be considering?
As @jaysondemers mentions on his blog post about the The Top 7 Social Media Marketing Trends Dominating 2014, image-centric social networks like Pinterest, Instagram and Snapchat continue on the rise, and may be the place where companies become more relevant. More and more, people continue uploading and sharing images with their closest networks. Brands have started capitalizing on this trend and have started developing strategies that leverages the use of these platforms.
But besides image media centric platforms there are a new set of social media sites that companies should start looking into. Not necessarily to be in them but to identify insights and trends that would help them leverage their overall social media strategy.
The first one is Ello. This site has become the
new hottest social media site. “Ello is a
simple, beautiful, and ad-free social network created by a small group of
artists and designers, that now is open now to a wider audience” As lily
Heil newman mention
s on her blog,
this site is considered by many as the Anti-Facebook. The main promise of this
social network is that is not run by advertisers and privacy is respected..
Currently, you can join by invitation only . It is so hot right now that the
invitations are being sold on e-bay.
The second social network that is growing and worth looking into is: Shots. Selfie was the word of 2013 and it was named like it because everyone was talking selfies. Based on this premise Shots was created. Shots is a mobile social network through which you can snap and share selfies. You can reply to any given Shot, and also send private messages. The app is only available for iOS, but will be launching an Android version soon.
Finally we have Bubblews . The first social media that pays you for sharing content. Bubblews, allows users to create posts ("bubbles"), follow friends, and "like" and comment on other bubbles. The company pays its users who attract advertisers and traffic.
What other platforms you think we should be considering? Any advice?
So taking that in consideration, what other options advertisers should be considering?
As @jaysondemers mentions on his blog post about the The Top 7 Social Media Marketing Trends Dominating 2014, image-centric social networks like Pinterest, Instagram and Snapchat continue on the rise, and may be the place where companies become more relevant. More and more, people continue uploading and sharing images with their closest networks. Brands have started capitalizing on this trend and have started developing strategies that leverages the use of these platforms.
But besides image media centric platforms there are a new set of social media sites that companies should start looking into. Not necessarily to be in them but to identify insights and trends that would help them leverage their overall social media strategy.
The second social network that is growing and worth looking into is: Shots. Selfie was the word of 2013 and it was named like it because everyone was talking selfies. Based on this premise Shots was created. Shots is a mobile social network through which you can snap and share selfies. You can reply to any given Shot, and also send private messages. The app is only available for iOS, but will be launching an Android version soon.
Finally we have Bubblews . The first social media that pays you for sharing content. Bubblews, allows users to create posts ("bubbles"), follow friends, and "like" and comment on other bubbles. The company pays its users who attract advertisers and traffic.
What other platforms you think we should be considering? Any advice?
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