2014 is almost over,
and is that time of the year in which we
look back and make a recap of the best campaigns and activations. This year we have
seen some great work in digital , social media, and mobile campaigns worth of
remembering. Here are for me the top 3
campaigns of this year.
- Website on Instagram
Did you ever though finding a complete website on Instagram?
Well, Ikea did it. Looking to promote a specific collection for a younger
target, Ikea Russia decided to use Instagram to promote its collection in a
different way. Through Posts and tags, Ikea organized a website on Instagram so
its consumer could find everything they were looking for in the social media platform
they use the most. As Beta 21 mentions “While
companies across the world are still trying to figure out ways in which they
can use Instagram to engage with their consumers, Ikea has gone ahead “
- Chipotle Scarecrow
This campaign made marketing that doesn't feel like
marketing. They created an entertainment world around a TVC spot, being gaming in
the core of it. This campaign was
awarded in multiple festivals , including the Grand Prix Cyber lions. As mobiforge.com mentions: “The Scarecrow
franchise created a conversation about food in popular culture generating over
614,000,000 PR impressions.” Some amazing statistics:
- In its first month it generated over 18.4 million conversations across 17 social platforms
- Achieved a 92.7 social sentiment score.,
- The Video has reached over 12,500,000 YouTube views.
- Over 650,000 people downloaded the game, playing for an average of 5 minutes.
- The song debuted #32 on Billboard's Streaming Songs chart and reached over 13,000 purchases on iTunes
For me this is one of the most clever campaignsin 2014. Selfies have become the new way of taking pictures and a very common
practice among millennials. Realizing that for their customers taking selfies is
natural, Urban Hilton Weiner decided to turn selfies into coupon codes. If you took a selfie wearing one
of their clothes and posted it using the hashtag #urbanselfie you received a 10 USD coupon.
As Jeff Bullas highlights “This ingenious marketing technique
accomplishes everything that any retailer would want from a social media
campaign – it exposes people to specific items of clothing, encourages social
sharing, and most importantly, gets people in stores and buying clothes they
wouldn’t have otherwise purchased”
Any other case you think was succesful during 2014?
No comments:
Post a Comment