Saturday, November 29, 2014

2014 Recap: Best Digital Marketing Cases

2014  is almost over, and is that  time of the year in which we  look back and  make a recap of the best  campaigns and activations. This year we have seen some great work in  digital , social media, and mobile campaigns worth of remembering.  Here are for me the top 3 campaigns of this year.  


Did you ever though finding a complete website on Instagram? Well, Ikea did it. Looking to promote a specific collection for a younger target, Ikea Russia decided to use Instagram to promote its collection in a different way. Through Posts and tags, Ikea organized a website on Instagram so its consumer could find everything they were looking for in the social media platform they use the most.  As Beta 21 mentions “While companies across the world are still trying to figure out ways in which they can use Instagram to engage with their consumers, Ikea has gone ahead “





This campaign made marketing that doesn't feel like marketing. They created an entertainment world around a TVC spot, being gaming in the core  of it. This campaign was awarded in multiple festivals , including the Grand Prix Cyber lions.  As mobiforge.com mentions: “The Scarecrow franchise created a conversation about food in popular culture generating over 614,000,000 PR impressions.” Some amazing statistics:
  •  In its first month it generated over 18.4 million conversations across 17 social platforms
  •  Achieved a  92.7 social sentiment score.,
  • The Video has reached over 12,500,000 YouTube views.
  • Over 650,000 people downloaded  the game, playing for an average of 5 minutes.
  • The song debuted #32 on Billboard's Streaming Songs chart and reached over 13,000 purchases on iTunes






For me this is one of the most clever campaignsin 2014. Selfies  have become the new way of taking pictures and a very common practice among millennials. Realizing that for their customers taking selfies is natural, Urban Hilton Weiner decided to turn selfies into  coupon codes. If you took a selfie wearing one of their clothes and posted it using the hashtag #urbanselfie you received a 10 USD coupon.  As Jeff Bullas highlights  “This ingenious marketing technique accomplishes everything that any retailer would want from a social media campaign – it exposes people to specific items of clothing, encourages social sharing, and most importantly, gets people in stores and buying clothes they wouldn’t have otherwise purchased”

Any other case you think was succesful during 2014?

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